Apple to increase prices due to RAM shortage

Apple CEO Tim Cook announced that price increases are inevitable due to an unsustainable memory shortage. The company is struggling to absorb the rising costs of RAM and will likely pass these expenses onto consumers. While specific products and the timing of these price hikes remain undisclosed, Apple has already taken steps like removing certain Mac Studio configurations and increasing the base price of the Mac Mini. This move signals a significant shift in Apple's pricing strategy, driven by external supply chain pressures.