Ferrari Unveils First EV With Jony Ive Design Input

Ferrari has officially revealed its first all-electric vehicle, the Luce, with a starting price of €550,000 in Italy. This groundbreaking EV was developed in collaboration with Jony Ive and Mark Newson's design firm, LoveFrom, which influenced the vehicle's design direction from its inception. The Luce marks a significant shift for the luxury automaker, not only as its first EV but also as its second four-door model and its first five-seater. While interior design contributions were previously known, LoveFrom's involvement now extends to the exterior, signaling a new era for Ferrari's design philosophy and product strategy.