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Fox Buys Streaming Giant Roku For $22 Billion
PYMNTS·
Fox Corporation is set to acquire streaming platform Roku in a landmark deal valued at $22 billion. This acquisition positions Fox as a major force in the television industry, significantly boosting its viewership share and rivaling established giants. The companies intend to maintain Roku's open platform strategy, ensuring continued broad distribution for Fox's content. This strategic move signals a significant shift in the media landscape, integrating traditional broadcasting with the rapidly growing streaming sector and expanding Fox's reach into millions of households.
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acquisition
media
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PYMNTS — pymnts.com