Google Ads Enhances Home Listings for Buyers

Google is rolling out enhanced Local Services Ads for home listings across all 50 U.S. states, aiming to better connect real estate professionals with potential homebuyers. This expanded format integrates property details, including pricing and images, powered by a partnership with HouseCanary's data platform. Buyers can now directly call, message, or book appointments with local agents straight from the ad. This initiative seeks to provide a more helpful and seamless real estate search experience, benefiting both consumers looking for homes and agents seeking high-intent leads.