Google plans screenless Fitbit band

Alphabet's Google is reportedly developing a new fitness band designed to compete directly with screenless wearable devices. This move signals Google's intent to challenge the growing market dominated by companies like Whoop and Oura Health. The new Fitbit band aims to offer a similar experience, focusing on health tracking and data analysis without a traditional display. This strategic development could significantly impact the wearable technology sector, as Google leverages its existing Fitbit infrastructure and brand recognition to capture a larger share of the health-focused consumer market.