Kroger sales rise 1% amid shopper selectivity

Kroger reported a modest 1% increase in revenue for the last quarter, reflecting growing financial pressure on consumers. CEO Greg Foran noted that shoppers are becoming more selective due to factors like high gas prices and reduced discretionary spending. This sales growth marks a slowdown compared to the 3.2% rise seen in the same period last year. The results indicate a cautious consumer environment, with shoppers prioritizing essential purchases and scrutinizing their spending habits more closely.