McDonald's Partners With Google For AI Drive-Thru

McDonald's is re-entering the AI-powered drive-thru market, this time collaborating with Google. The fast-food giant introduced ArchIQ, an AI ordering system named Archy by franchisees, at its Worldwide Convention. Initial tests of the Google-powered system are underway at five U.S. locations, signaling a significant shift in their approach to integrating artificial intelligence into customer service operations. This move follows a previous, less successful AI initiative, highlighting McDonald's renewed commitment to leveraging advanced technology for operational efficiency and customer experience.