Meta launches 'Plus' subscriptions for apps

Meta is globally rolling out premium subscription tiers for Facebook, Instagram, and WhatsApp, following earlier tests. These 'Plus' versions will offer additional features for a monthly fee, with Instagram and Facebook Plus costing $3.99 and WhatsApp Plus at $2.99. This move aligns Meta with other tech giants like Google, which are exploring subscription models to generate new revenue streams, especially after significant investments in artificial intelligence. The company is also testing subscriptions specifically for Meta AI, indicating a broader strategy to monetize its services.