Meta tests Instagram premium subscription with new features

Meta is piloting a new premium subscription service called Instagram Plus in select countries, offering exclusive features to users. This move follows Meta's earlier announcement of plans to test subscriptions across Instagram, Facebook, and WhatsApp. The premium tier includes features like anonymous Story viewing, insights into Story replays, enhanced audience list customization, extended Story duration, and special 'Superlikes.' While pricing varies by region, it aims to generate additional revenue, though it faces potential user resistance due to subscription fatigue, similar to challenges faced by other platforms. This initiative is distinct from Meta Verified, targeting everyday users rather than creators.