Microsoft's Xbox mobile store plans on hold

Microsoft's ambition to launch an Xbox mobile gaming store, intended to rival Apple and Google, appears to be on hold. The project, first revealed in 2022, was slated for a July 2024 launch, according to former Xbox president Sarah Bond. However, recent observations indicate the dedicated store URL is no longer active, with its last update nearly a year ago. This development suggests a pause in Microsoft's strategy to establish a significant presence in the mobile gaming marketplace, potentially due to evolving market dynamics or strategic re-evaluation.