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Netflix Tests Higher Subscription Prices
Bloomberg Tech·
Netflix is experimenting with its pricing strategy, with its most popular plan now costing $20 per month. This represents a significant 150% price hike compared to the cost in 2013. The move signals Netflix's confidence in its content library and subscriber loyalty, suggesting they believe users will continue to pay premium prices for their service. This strategy could boost revenue significantly, potentially funding further content creation and technological advancements within the streaming giant.
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Original Source
Bloomberg Tech — bloomberg.com