Ondo Finance Hires Invesco ETF Chief

Ondo Finance has appointed John Hoffman, formerly the head of Invesco's ETF division, to lead its product development. Hoffman's expertise will be crucial as Ondo transitions from tokenizing single assets to creating comprehensive on-chain investment portfolios and strategies. This strategic hire signals Ondo's ambition to broaden its offerings within the decentralized finance (DeFi) space, aiming to attract institutional investors and enhance the accessibility of sophisticated investment products on the blockchain. His background in traditional finance and ETF management is expected to bridge the gap between conventional investment vehicles and the emerging world of tokenized assets.