OpenAI feels burned by Apple's ChatGPT integration

OpenAI is reportedly exploring legal options against Apple, feeling "burned" by the company's integration of ChatGPT into its products. Insiders suggest the AI firm expected the partnership to generate billions in subscriptions, but Apple's implementation allegedly fell short of expectations. OpenAI is particularly dissatisfied with how Apple designed the integration, citing the requirement for users to explicitly say "ChatGPT" when interacting with Siri and the use of small, easily ignorable output windows. The AI company believes Apple intentionally downplayed the feature, potentially damaging the ChatGPT brand.