OpenAI, Google refine AI commerce strategies

OpenAI and Google are adjusting their strategies for AI-enabled commerce following initial challenges. OpenAI is discontinuing its ChatGPT Instant Checkout feature, shifting focus to facilitating sales through retailers' apps. This move indicates a recalibration of how AI will be integrated into e-commerce, moving towards more established retail channels. Both tech giants are seeking more effective ways to leverage AI for online transactions.