OpenAI launches $100 ChatGPT Pro tier

OpenAI has introduced a new $100 per month ChatGPT Pro subscription, offering significantly increased usage of its Codex coding tool compared to the $20 Plus tier. This move aims to attract developers and compete directly with Anthropic's Claude Max subscription, which costs the same. The new tier provides five times more Codex usage, catering to users needing extensive coding sessions. OpenAI is strategically positioning this offering to capture market share from rivals by enhancing capabilities for professional developers and coders.