Back to Feed
Tech▲ 70
Playlist, EGYM Merge for $7.5B Fitness Powerhouse
TechCrunch·
Playlist, the parent company of ClassPass and Mindbody, has completed a $7.5 billion merger with EGYM, a smart gym equipment and AI workout plan provider. This strategic combination aims to create a comprehensive fitness and wellness ecosystem, integrating business operations, class discovery, workout delivery, and corporate wellness benefits. The merged entity will leverage EGYM's AI capabilities, including personalized training plans and smart equipment, to enhance user experience and expand its global reach. This move signifies a major consolidation in the fitness industry, with significant investment fueling future AI development and international expansion for the combined company.
Tags
acquisition
fintech
ai
Original Source
TechCrunch — techcrunch.com