Rent squeeze recasts BNPL as liquidity tool

Rising shelter costs are forcing consumers to seek flexible payment solutions, recasting the role of Buy Now, Pay Later (BNPL) services. As rent consumes a larger portion of household budgets, individuals are increasingly turning to BNPL not just for discretionary purchases but as a critical tool to manage fixed monthly obligations and align them with income cycles. This shift highlights a growing demand for liquidity management features within the fintech sector, as consumers grapple with the persistent pressure of inflation and the need for immediate financial flexibility to cover essential expenses like housing.