Rent the Runway Uses Algorithm for Inventory

Rent the Runway focused on expanding its inventory in fiscal year 2025, a strategy that successfully reduced cancellations and improved customer retention, paving the way for renewed growth. The company is now exploring how to leverage its extensive clothing collection to enhance subscriber engagement beyond simply offering more choices. This involves developing sophisticated algorithms to optimize the user experience and ensure customers can easily find and enjoy the garments available, thereby deepening their connection with the service and driving continued business expansion.