Samsung lowers 2026 Frame TV prices

Samsung has announced pricing for its 2026 Frame and Frame Pro TV models, revealing a notable reduction in cost compared to last year's releases. The Frame Pro will see price drops across various sizes, with the 65-inch model now starting at $1,999.99, down from $2,199.99. Samsung is also introducing a new 55-inch size for the Frame Pro, though its price is yet to be disclosed. The standard Frame TV lineup will receive updates later this year, including two new larger sizes, 75 and 85 inches, expanding consumer options for premium display technology.