Sonder dating app uses annoying sign-up

Sonder, a new dating app, intentionally features a cumbersome sign-up process to filter out users seeking superficial connections. Founders observed burnout and lack of authenticity in existing apps, prompting them to create a more engaging experience. Sonder profiles are unstructured, resembling mood boards, and the app encourages platonic and romantic connections through unique in-person events. This approach aims to recreate the 'magic' of meeting someone new, contrasting with the monotonous, job-application-like feel of many current dating platforms. While established apps like Tinder and Bumble are exploring AI features and in-person events, Sonder prioritizes a novel, less pressured social interaction.