Sony and Honda scrap joint EV project

Sony Honda Mobility, the joint venture between Sony and Honda, has decided to discontinue its Afeela-branded electric vehicles. This decision follows Honda's earlier cancellation of three planned US EVs, citing tariffs and Chinese competition. The Afeela project relied on Honda's technologies, making its continuation impossible after Honda's strategic shift. The high-priced Afeela sedan was slated for launch this year. The future of the joint venture and its employees remains uncertain as Sony and Honda evaluate their next steps. This move reflects the challenging and rapidly changing landscape of the EV market.