Spotify adopts Apple video tech for podcasts

Spotify is integrating Apple's HLS video technology to enhance video podcast experiences and simplify cross-platform distribution for creators. This move allows shows hosted on Spotify to be easily published and monetized on Apple Podcasts without altering existing setups. The HLS technology automatically adjusts video quality based on network speed, ensuring smoother playback and fewer interruptions for listeners. Spotify is also introducing new monetization options for creators, including direct sales and partner integrations, further strengthening its commitment to video content and creator earnings within the evolving podcast landscape.