Spotify, Netflix compete for podcaster Shetty

Spotify and Netflix are reportedly vying to sign popular podcaster Jay Shetty, who is currently a prominent figure on YouTube. The competition highlights the growing importance of exclusive content in the streaming wars. Shetty's podcast, "On Purpose," boasts a significant following, and securing his content could be a major win for either platform. The deal is rumored to be worth up to $100 million over several years, underscoring the high stakes involved in acquiring top-tier talent to attract and retain subscribers in the increasingly crowded audio and video streaming markets.