TikTok's AI ad policy fails transparency

TikTok's policy requiring AI-generated advertisements to be labeled is proving ineffective, with major brands like Samsung failing to consistently disclose the use of generative AI in their video promotions. This lack of transparency leaves consumers unable to distinguish between authentic and synthetically created content. Despite the platform's guidelines, many advertisers are not adhering to the AI disclosure requirements, raising concerns about the integrity of advertising on the platform and the public's right to know how content is produced.