Tubi launches ChatGPT app for streaming search

Tubi, the free streaming service owned by Fox, has introduced a new application leveraging ChatGPT to address viewer frustration with content discovery. Recognizing that users spend an increasing amount of time searching for titles, Tubi aims to streamline the process. The app's integration of AI technology is intended to transform the often tedious task of finding something to watch into a more engaging and efficient experience, potentially setting a new standard for streaming service interfaces.