Tubi launches native app within ChatGPT

Tubi, the Fox-owned streaming service, has become the first streamer to launch a native app directly within ChatGPT. This integration allows users to discover Tubi's extensive library of movies and TV shows by making natural-language requests. Unlike competitors who have focused on AI recommendations within their own platforms, Tubi is meeting users where they are already seeking information and entertainment. The move leverages ChatGPT's massive user base and aims to simplify content discovery in a crowded streaming market. This follows Tubi's earlier, though discontinued, in-house AI feature, signaling a strategic shift towards external AI platforms.