WhatsApp Launches Premium Subscriptions

WhatsApp is introducing a new premium subscription tier, mirroring a strategy already implemented by its sister app, Instagram. This move by parent company Meta Platforms Inc. aims to diversify revenue streams beyond its traditional advertising model. The subscription will offer users enhanced customization options and additional features, signaling a shift towards direct monetization of its popular messaging services. This initiative is part of Meta's ongoing efforts to explore new avenues for growth and profitability across its social media empire.