Back to Feed
Tech– 0
X creator payouts change halted by Musk
The Verge·
X's Head of Product, Nikita Bier, announced a modification to the platform's creator payout system, which would prioritize impressions from a user's home region. The intention behind this change was to discourage engagement farming, particularly through political content, by reducing the incentive to target US or Japanese accounts. However, Elon Musk intervened, indicating that the proposed alteration would not be implemented as planned. This suggests an internal debate or reconsideration of the strategy for rewarding content creators on the platform, potentially impacting how revenue is distributed among influencers.
Tags
fintech
regulation
Original Source
The Verge — theverge.com