Xbox rebrands to XBOX in all caps

Microsoft's gaming division, Xbox, has officially rebranded to XBOX, adopting an all-caps logo. This change follows a poll conducted by Xbox CEO Asha Sharma on X, where fans favored the all-caps version. The company has already updated its X account handle to reflect the new branding. While other social media accounts like Threads and Bluesky have yet to be updated, it is anticipated they will follow suit. This rebranding marks a return to the original all-caps styling used in the first Xbox console's logo, signaling a nostalgic yet modern approach to the brand's identity.