YouTube expands TV strategy with hiring

YouTube is significantly investing in its television presence, evidenced by a notable increase in hiring across various roles and the establishment of a new hub in Bengaluru. This strategic expansion aims to bolster its content offerings and user engagement on TV platforms. The company is also actively pursuing partnerships to enhance its TV ecosystem. This multi-faceted approach underscores YouTube's commitment to becoming a dominant force in the connected TV landscape, adapting its versatile video formats for a larger screen experience.