DoorDash Launches Conversational AI for Search

DoorDash has introduced "Ask DoorDash," a new conversational search feature designed to simplify the process of finding food and grocery items. This innovative interface allows users to interact with the app using natural language queries, moving beyond traditional keyword searches. The system provides personalized recommendations almost instantaneously, aiming to significantly reduce user friction and enhance the overall discovery experience within the DoorDash platform. This advancement highlights the growing integration of AI in customer-facing applications.