TikTok ads become more disruptive with new format

TikTok is introducing a new ad format that will display another brand's logo alongside the TikTok logo on the app's launch page. This change aims to make advertisements more noticeable and potentially increase engagement by integrating them directly into the user's initial app experience. The new format seeks to capture user attention immediately upon opening the application, offering advertisers a more prominent placement. This move signifies TikTok's ongoing efforts to evolve its advertising strategies and provide advertisers with innovative ways to reach their target audiences within the platform.