Verizon launches new flat-rate Simplicity plan

Verizon has introduced a new 'Simplicity' plan aimed at new and existing customers, featuring a flat monthly rate per line and eliminating activation and upgrade fees. New customers can access an introductory offer starting at $30 per month, contingent on enabling autopay and switching carriers. Existing customers will see a higher starting price. To benefit from the waived activation fees, customers must enroll in Verizon's loyalty program via the My Verizon app, which also includes a new loyalty reward.